Fortitudo Pallacanestro Bologna 103

I began working for Fortitudo Bologna Basketball in October, 2021.
Fortitudo at that time was in the top league of italian professional basketball, and their PR team needed a change in the aestethics of their social media presence; they asked me to join them to achieve that, and I accepted.

I started looking through other basketball team's graphic work, especially in the NBA league. I had no previous experience myself with a sportsteam this important, so I needed to understand what was the right way to speak to a new public.

The choice 's been pretty easy: Fortitudo's dominant colour is dark blue, and the contrast colour is white. That's a good point to start from.
Many of the successful teams I studied for this work, then, had this grainy aesthetics that I liked and I started working with that right away.
Also, being a sports team, the font had to be bold and clear.

I went for the "less is more" phylosophy: a few elements well placed, a few colours finely chosen, just two kind of fonts (one bolder for the most important infos, one thinner and classier for the chiseled informations scattered around).

They loved it. And I was very proud.

My experience with them stopped after just a few months: the team got relegated and the Chief of Communication resigned.

It was a shame to cut short that experience, but I was really proud to have such a marvellous public and to keep them up to date with my work.