An extensively experienced and highly motivated Graphic Designer, Videographer and Visual Content Creator thriving on making complex ideas accessible. A background that includes excellence in advertising, graphic design, marketing, visual/interactive design, and art direction. A career focus on media design and project management for leading consumer brands and sports teams. Superior communication skills underline an ability to manage multidisciplinary stakeholders and develop impactful brands identities whilst fulfilling creative visions and delivering on market and audience expectations.

Value added skill sets

Creative Direction | Marketing Collateral Design | Logos | Branding Execution | Client Relationship Management Advertising | Web Design and Maintenance | Videography | Digital Design | Filmmaking | Content Creation | Content Visualisation | Postproduction | Video Editing | UI / UX | Team Mentoring

Recent experience

FREELANCE
London, UK / Modena, Italy | Graphic Designer / Videographer | 2016 – Present
Managing and directing graphic design and video production projects for major brand including McDonalds and a range of start-ups, I successfully:

• Partner with clients’ marketing and sales teams to iterate and understand marketing and design goals.

• Prepare 2D concept illustration proofs, verifying compliance to branding guidelines and technical print standards.

• Create and review proofs of concept illustrations for product and brand logos.

• Work with clients including Web Radio 5.9 to provide UI and UX input for web and digital marketing touchpoints.

• Establish projects’ style and design tone; creating digital and tangible marketing collateral, presentations, and other branded corporate materials.

FORTITUDO BOLOGNA
Bologna, Italy | Chief Graphic Designer | 2021 – 2022
Directing and coordinating graphic design and visual branding projects from concept through completion, I was tasked with:

• Establishing projects’ style and design tone; collaborating with the marketing team.

• Determining the team’s design requirements to build audience engaging promotional design assets.

• Designing creative content to ensure a consistent corporate brand image and aesthetic.

• Creating brand building and market expansion-focused visual imagery; maintaining and enhancing digital touchpoints to drive the UX.

CARPI FC 1909 & ATHLETIC CARPI
Modena, Italy | Chief Graphic Designer | 2020 – 2022
A popular Italian football club where overseeing design work to promote games and events for print, web and billboard display, I:

• Iterated brand building and market expansion-focused visual content.

• Spearheaded the team’s web based digital touch point design.

• Finalised production of artwork for publications and promotional products.

• Prepared layouts for print and ad campaigns.

• Mentored junior graphic designers; helping develop their design and software skills.

WILDCOM ITALIA
Modena, Italy | Video Producer | 2017 – 2022
A leading marketing, communications and ad agency where I was responsible for:

• Successfully developing promotional, web and YouTube film content; working with major brands, community organisations and private sector clients.

• Directing clients’ visual projects; reviewing requirements and brand strategies and aligning them to content development capabilities.

• Overseeing of all creative and selected business aspects of film development and production’ from planning, shoot and scene management to postproduction, sound design and sequence selection.

• Conducting final editing of videos, adding special effects, audio and titles and uploading final renditions to content management systems and client platforms.

• Managing all creative aspects of film development and production.

• Reviewing finished work with post-production and client teams to ensure quality of final products.